Inside a earth exactly where tech CEOs frequently sustain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a route that number of dare to tread. As the co-founder and CEO of Scentbird, among the list of main fragrance membership expert services in North America, Mariya has tested herself to get a forward-contemplating organization chief. But past her achievement in the corporate world, she has also emerged being a spiritual manual and intuitive teacher, a transformation she shares brazenly by means of her YouTube channel, “This Is Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova One of the more unconventional—and compelling—figures in the fashionable entrepreneurial landscape.
Making Scentbird: A Fragrance Disruptor
Mariya’s small business occupation took flight in 2014 when she co-Launched Scentbird, a company intended to make designer fragrances more accessible through a month-to-month subscription model. Modeled after Netflix, but for perfume lovers, Scentbird promptly grew to become a go-to platform for fragrance discovery. Under her Management, the organization grew to serve more than 700,000 subscribers, offering usage of a lot more than 800 fragrances from main worldwide makes.
With a powerful Basis in brand name technique, offer chain logistics, and advertising, Mariya properly captivated undertaking capital, participated from the Y Combinator accelerator, and served Scentbird scale into a $100M+ profits organization. She later on expanded her portfolio with Deck of Scarlet, a natural beauty brand, and Drift, an auto fragrance business.
But even though her track record from the startup world was soaring, Mariya was quietly undergoing a spiritual transformation that could shortly spill into the general public eye.
The Awakening: A Shift to Spirituality
All over 2018, Mariya experienced what she described as a spiritual awakening. This inner evolution inspired her to dive into metaphysics, Power perform, meditation, and intuitive channeling. As she deepened her spiritual follow, she began making information that can help Other folks investigate their unique consciousness, eventually launching her YouTube channel “This can be Mariya.”
The channel, which now has over one hundred,000 subscribers, attributes a wide array of content material—guided meditations, soul therapeutic techniques, chakra operate, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply private. She invitations her viewers to attach with by themselves, the divine, and the unseen energies that shape our everyday lives.
Her followers generally explain her written content as transformative, and she or he has cultivated a deeply faithful spiritual audience by means of steady engagement and authenticity.
Controversy with the Crossroads of Id
Though lots of have embraced Mariya’s dual id, others have lifted eyebrows—especially as her metaphysical beliefs are getting to be far more publicly visible. In 2024, a aspect with the Company of Vogue spotlighted The stress concerning her roles like a tech CEO and a spiritual Instructor.
A number of Mariya’s statements—which include comments on substitute healing, extraterrestrial beings, and controversial views on historical figures—sparked backlash from customers, influencers, and even former collaborators. A number of elegance influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social media community forums debated the appropriateness of her beliefs in relation to her leadership position in a very mainstream mariya nurislamova scentbird brand name.
In reaction, Mariya clarified that her spiritual teachings are personalized and made available beneath her first identify only, deliberately separated from her professional identification. Yet the controversy opened up a broader discussion about no matter if public figures can—or should—compartmentalize their beliefs in the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. While lots of founders attempt to keep up an image of neutrality, she has chosen to point out up as her whole self. This volume of transparency is usually both of those magnetic and polarizing.
On just one hand, her authenticity is refreshing. She delivers psychological intelligence and mindfulness to an field often centered exclusively on scale and method. On the other, her outspokenness about spiritual subject areas invitations scrutiny, particularly in an era when on the internet information can rapidly go viral and provoke sturdy reactions.
However, Mariya’s method speaks to the deeper cultural change. As more people examine wellness, consciousness, and personal enhancement, figures like her—who bridge the spiritual and content worlds—could grow to be more widespread, not significantly less.
Businesswoman. Mystic. Influencer.
As well as running her corporations and YouTube channel, Mariya has built an ecosystem of spiritual offerings. She hosts retreats, gives non-public channeling sessions, sells spiritual instruments, and it has even released a book titled 72 Keys to Manifestation. She’s in essence designed a parallel business inside the spiritual Room—completely separate from her role at Scentbird, yet equally as structured and scalable.
Her spiritual brand name, like her beauty model, is world-wide, polished, and expertise-pushed. It’s very clear that Mariya applies the identical amount of aim and creativity to both spheres of her existence. No matter if main a staff of developers or channeling divine Power to get a guided meditation, she provides with clarity and conviction.
The Highway Forward
Mariya Nurislamova’s journey raises essential questions on identity, Management, and general public lifetime. Can a tech CEO even be a mystic? Must business enterprise leaders share their private beliefs with the public? What takes place when All those beliefs problem regular norms?
Whatever the solutions, Mariya carries on to walk her route unapologetically. She signifies a new technology of business owners—kinds who aren’t scared to become advanced, spiritual, and multidimensional. Her boldness may well cost her some partnerships, but In addition it earns her admiration from those that worth truth of the matter above conformity.
In the long run, Mariya Nurislamova isn’t just redefining what this means to be a CEO. She’s redefining what it means for being complete.
Mariya Nurislamova lives on the intersection of logic and intuition, enterprise and spirit, leadership and vulnerability. Her story is really a Daring testament to living authentically, even when that authenticity comes along with threat. As she continues to increase her dual empire—the two earthly and cosmic—she invites us all to take into account what it means to steer with soul.
No matter whether you see her being a visionary or perhaps a provocateur, something is for certain: Mariya Nurislamova is just not concerned to interrupt the mold.